First of, KNOW what you want to write. Without an idea it will be tough to create something interesting.
Got no ideas? Listen to relaxing music and take a walk it will help.
After having your idea, you should make the headline as precise as possible with few words. This will help as well for SEO and your blog will be shown much higher in the rankings.
Make the info inside your article precise and middle in lenght. Writing too much around will only cause the reader to leave – not all but many.
Always let a bit space between tight sentences. It will be smoother to read and looks better to the eye.
If you got a long text, make sure to use multiple headline’s for whats going on in the chapter. Illustrations will optimise the fantasy of the reader. And dont forget to rename them. They should somehow fit into your story for even better SEO.
Shortly said: Short to middle – compact info with illustrations and fitting headline’s to give the reader enough reason to read further. Never forget to rename, use taggs and tell in the little box before publish, what they will read!
Have a creative day. 🙂